NFT-enabled digital souvenirs: a revenue stream for future generations 

Partnering with Nimi allows you to build, share and monetize digital collectibles in the form of NFTs to create a new source of earned revenue. Use archived pieces and new partnerships to fund initiatives that engage your community. 

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Sustainable revenue  

Nimi converges revenue and engagement for long-term success. With digital collectibles as the vehicle for change, we transform earned revenue from short-term and transactional streams, such as venue rentals, F&B and merchandise in the Shop, to a more consistent, sustainable and engaging solution. This, in turn, builds a new relationship with visitors in two unique ways:

  1. Broaden the exposure of your existing collection. This gamifies the museum-going experience with a digital collectible offering and furthers engagement with exhibitions through their permanent collection.
  2. Partner with emerging artists. This approach allows you to leverage future collaborative experiences.


Despite a non-profit status, cultural institutions understand their responsibility to create a sustainable business model. This earned revenue strategy tackles both the need for immediate revenue and strategic brand growth.

Digital collectible to income generator : key benefits

  • Revenue growth 

    Return on investment is the primary reason behind digital transformation. Museums can expect a 5-10% increase in net earned revenue. 

  • Increase agency and engagement with art 

    Revenue is not the only benefit to joining the digital movement. As cultural advocates, we believe that engagement will continue to bring vitality to the industry. With Nimi, your patrons gain access to a range of unique benefits such as exclusive access to a community of like-minded collectors and can curate their own personal gallery with digital collectibles from exciting art institutions.

  • A pathway to future patronage 

    Engagement is the foundation to develop a deeper relationship with the next generation of patrons. For example, exclusive events provide an opportunity to cross-promote, while shop discounts encourage further spending. 

Digital collectibles and the revenue opportunity 

Right now, just 14% of museum revenue is generated from physical admission*. This leaves an opportunity to maximize the remaining 86%, which primarily comes from contributions (75%). To continue this high level of giving among the next generation, institutions are turning to digital collectibles and ways to gamify the museum experience, which allows them to cultivate relationships with younger patrons. 

* Source: 'Art Museums by the Numbers’ 2016.

Global tastemakers and cultural enterprises alike are already benefitting from NFT enabled solutions. From being nearly non-existent in 2020, the NFT art market generated sales of almost $25 billion in 2021.

Why build your earned revenue with Nimi? 

Nimi’s mission, first and foremost, is to build a sustainable, culture-rich future for years to come. To do this, we must promote art and culture engagement in ways that the next generation will embrace.

With NFT enablement, coupled alongside our expertise, you’ll benefit from earned revenue and engagement solutions that inspire, build revenue and create a sustainable business mode. Our measured, yet pioneering approach to digital transformation is reinforced by the Nimi Foundation, an initiative which sees us donate a portion of our profits to technology adoption in the culture sector.

Adoption across organizations is multi-layered, and we have real-world experience of transforming business models via technology adoption and both incremental and disruptive innovation. In partnership with your team, we will optimize your brand exposure and demand generation across global partnerships in the Americas, Europe, APAC and beyond.

Case studies  

Our diverse portfolio highlights the institutions and initiatives the Nimi team has already worked alongside, with a range of unique outcomes. 

The revenue generation opportunity for niche museums with ‘hidden gem’ collections is even greater. We invite you to speak with our experts to build your unique route to market today.

How we increase your museum revenue streams 

  • Strategic consulting  

    Find, identify and create revenue opportunities

  • Global partnerships  

    Leverage worldwide connections to showcase your offering.

  • A shared mission  

    To find the right path to digital transformation .

A sustainable new revenue stream for your museum 

Build your revenue generation goals in a tailored Nimi workshop

FAQs

Could this be the right approach for your museum?

Protecting works of art, heritage, science and history is key to the development of cultural institutions. By sourcing a new, consistent revenue stream with Nimi, you will be meeting the demands of current and future patrons to increase revenue sustainably.

Does my museum need anything specific to get started?

No. When you partner with Nimi, you immediately extend your team with experts in the digital collectible space. In a comprehensive onboarding process, we assess every chance for you to maximize potential, from wherever you are in your digital transformation journey.

What is the process, and how long will it take to get onboard and earning?

The process of adopting a new revenue solution is unique to each institution. However, our approach generally falls into three phases.


This begins with strategy and planning, where our team of experts will speak with involved stakeholders to establish key objectives, target audiences and existing assets. Then, we begin to build your digital collection, with complete pre-marketing, launch campaigns and sales execution. Finally, we analyze your post-launch performance for ‘always on’ adjustments that align to your unique KPI goals.


The timing of this process depends on where you are in your digital transformation journey. However, as guidance, an example from a current partnership involved a timeline of 30 days to plan, and a further 30 days to execute and launch.

What is the cost to my museum?

There is no upfront cost to partner with Nimi. Your implementation fee will be covered by initial sales. Get in touch for a detailed ROI forecast.

What KPIs are used to measure the project's success?

As a benchmark, we expect institutions to benefit from a 5-10% increase in earned revenue. However, at the planning and development stage of onboarding, our team will offer personalized metrics, which you can measure against in a real-time dashboard, and ongoing reporting from our expert team. This includes details of sales, conversions and memberships, segmented by region and audience, gathered in compliance with GDPR and privacy policies.

Who is Nimi?

Nimi is a diverse team of long-term cultural allies, finance experts, fintech developers and management consultants. This combination of experience empowers an agnostic approach to NFT enablement. Find out more about our team and credentials on the about us page.