Anette Miwa Dimmen is a serial entrepreneur based in Oslo, Norway. Anette found herself asking the question why she felt the need to change clothes as soon as she came home. And why she was changing into clothes she didn’t want to be seen in? From these questions AWAN (As We Are Now) was born. Late 2019, Anette received investment from Antler in Stockholm, found a co-founder, and embarked on a mission to change the dressing experience for women with a 24/7 comfort-first apparel concept built on uncompromising wellness and circularity.